Sales, Marketing, Advertising, and Promotion Accomplishments

Review Product and Advertising Claims for Print and TV

Regularly reviewed product promotion and advertising claims for client and competitors. Proactively involved in drafting product testing protocols and statistical analyses to substantiate product claims. Interpreted broadcast network TV product claims guidelines and negotiated clearances with the broadcast networks.

Large Retailers’ Promotion Program

Drafted and reviewed sales promotion programs. Structured the “3-P Program”, which was the first in Wilson history to require verifiable, quantified retailer merchandising activities as a condition to retailer reimbursement. This Program improved the product ROI by making more effective use of merchandising investment.