Technology Accomplishments

Technology Acquisition Aids Entry Into Racquetball Market

Market intelligence showed that Ektelon was about to modify its marketplace positioning, allowing a unique, one-time opportunity to enter the racquetball market. Negotiated the acquisition of patent rights at a critical moment to facilitate the lowest cost entry into the racquetball market with a product licensed from this very competitor. We seized immediate, significant market share by simultaneously hiring away Ektelon’s sales force. The patent negotiations were completed in three weeks, thereby allowing the market entry.